Episode 85 – Chelsea Selby | Witch Baby Soap

Jun 9, 2026

Meet Chelsea Selby, the witch behind Witch Baby Soap, the pioneering brand that brought spooky, witchy bath products to market in 2013. Chelsea shares her New Jersey Halloween memories, the reality of Devil’s Night, and how her childhood love of Ouija boards and making backyard potions evolved into a full-time career as a professional witch. She also discusses launching Witch Baby from her kitchen with a newborn, the psychology behind fragrance and emotional healing, and products like Gossip Stopper that blend herbology and folklore.

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