Brian Sims, known to Salem as Borah Brewington Snaggletooth XIII, joins us to discuss his journey from South Carolina to the witch city and how a one-time October gig became a decade-long calling. We explore his childhood Halloween memories, what drew him to Salem, and how he created the beloved green witch character that now spreads joy year-round on the streets. Brian shares the story behind Borah’s distinctive look and sarcastic personality, reveals memorable fan interactions and milestone ceremonies he’s officiated, and discusses how he balances his street performance persona with his day job. Plus, he opens up about navigating witch representation in Salem’s historic context and why giving back to local children’s charities through Salem’s Black Hat Society has been central to everything he does.
Episode 96 – Brian Sims | Borah!
